After href=”http://www.motorola.com/” rel=”homepage” target=”_blank” title=”Motorola”>MotorolaCEO Sanjay Jha revealed earlier this month that his company intends to release fewer phones in the new year, href=”http://www.htc.com/” rel=”homepage” target=”_blank” title=”HTC”>HTC U.K. CEO Phil Roberson has now said that he has a similar plan in place, affirming rumors that surfaced in December.
“We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.”
In recent times, HTC has become synonymous with pumping out iteration after iteration of new smartphone devices without much differentiation between them (one just has to look at the Sensation 4Gand Amaze 4G released less than four months apart for href=”http://t-mobile.com/” rel=”homepage” target=”_blank” title=”T-Mobile”>T-Mobilelast year or the Sensation, Sensation XE, and Sensation XL models released for other markets to see this). Focusing on fewer models will allow HTC to better utilize its marketing and should go far to lessen confusion among consumers.