After the months of testing Instagram finally starts rolling out shopping in stories to 46 countries. Earlier Instagram has announced the Shopping in stories in June, the feature was under beta testing with small number of users. With this feature Instagram will get the huge increase in Revenues.
As the Instagram stories are being used by the more than 400 million accounts daily. So its the very fast way to promote/sell a product online. To make it easy for businesses Instagram enables to add shopping tags in the stories. Now the approved businesses who setup the shopping can add one shopping tag to any story.
When the user taps on shopping tag or sticker, then the page of that product opens with all the details. On this product page you will see the related products and link to the business website. Moreover, Instagram is testing the topic channel in Explore which is based on each user’s specific interests. The shopping channel in Explore is currently in testing and will be rolled out globally over the coming weeks.
Users who get the feature can share there experiences via comments below.