Acer’s strategy on Smartphone and Tablet

Rumors were apparently running rampant that Acer would quit the smartphone and tablet game cold turkey but it’s not true according to the company themselves. Acer states that they will continue to attempt to break into the fast-growing tablet and smartphone markets, though it won’t pursue the frequent release model that we’re seeing major manufacturers have a little success with.

They’ll be going the Apple route, opting to deliver only a few devices each year. Compressing a portfolio in this manner not only saves Acer money from streamlined R&D processes, assembly processes and more, but it allows them to focus on creating quality devices. That’s not to say that you can’t get quality with a ton of quantity but Acer isn’t quite exactly Samsung financially.
It’ll be interesting to see where they go next, though we’re not so sure they’ll be able to separate themselves from the competition using this model. They’ll have to do a lot of special things so all eyes are on Acer for a great 2012. [via The Verge]

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