Google is doing every bit to earn more as of now they going to add Skippable Ads or True View ads in YouTube Mobile App. Actually Skippable Ads were on YouTube in 2012 in which users jump right to the video they actually want to watch after five seconds of an ad to at least see what product it’s hocking. Google says:
This gives advertisers the peace of mind that their money is being well spent on those actually interested in their products given that advertisers only pay up once someone completes the video ad.
This feature will affect iOS6, Android and other versions of Mobile Apps. Guys are you happy with this?