Google has bought Nik Software, the company which is behind iOS Snapseed App. Nik’s Snapseed is a popular iOS app and was named the iPad App of the Year in 2011. The app is similar to Instagram and Hipstamatic. Google SVP of Engineering Vic Gundotra announced his company’s latest acquisition on Google+:
Today I’m excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone.
According to Gundotra New photo capabilities may extend beyond just what photographers are able to do on the desktop.
Nik Software team also released Press Notification about deal:
We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.
We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of our journey as part of Google.
All our best!
The Nik Software Team
Nik Software was founded in 1995 and has offices in Hamburg, Germany, and San Diego. The company received a minority equity investment from Nikon Corporation Japan in 2005. Today’s announced buyout could notably help Google’s budding social network, Google+, better combat direct rival Facebook, which recently acquired Instagram and its 100+ million users. So what you think of Google Acquires Nik Software ?