Google Q4 Financial Reports: $14 Billion Revenue, 36% Growth Over Last year


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Google has made its Q4 2012 Financial Reports available on their Blog. According to report Google has earned $14 Billion revenue in Q4 of 2012, which is 36% more than the revenue earned last year in the same quarter. Out of $14 Billion Google spent $3.39 Billion on Operating systems. Google earned per share a $10.65 on a non-GAAP basis, or $8.62 using GAAP measurements. If we deduct all revenues, loses, operating costs and all things than Google’s estimated earnings or we can say profit is $2.89 billion in Q4.

Google’s total revenue generated last year was $50.18 Billion all time high, up from $37.91 Billion in 2011. Google even called it “not a bad achievement in just a decade and a half.”

Google generated about 94% of its revenue from Advertising. Company earned $12.91 billion, or 89% of consolidated revenues, in the fourth quarter of 2012, representing a 22% increase over fourth quarter 2011 revenues of $10.58 billion.

Google’s most of revenue was generated from United States but rest, about 54% was from outside US. Revenues from its own sites were up 18% to $8.64 billion. Revenues from sites that are part of its network came to $3.44 billion, up 19%.

As we know Google Sold Motorola Home last year to Arris for $2.3 Billion. If we include it than Google revenue totaled to $15.24.

Cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, declined to 6% over the fourth quarter of last year and increased approximately 2% over the third quarter of 2012. Traffic acquisition costs concludes 25% of revenue, up 1% from 24% of revenue for Q4 2011. Page Said, “I focus mostly on our products and assume usage will follow great products, CPCs will improve as these devices are improving.” 

Google has employed total of 53,861 full-time employees from which 37,544 in Google and 11,113 in Motorola Mobile and 5,204 in Motorola Home till December 31, 2012, compared to 53,546 full-time employees as of September 30, 2012.

For More info you can head over to Google Blog.


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