OnePlus, a popular smartphone brand has almost doubled its market share in Q3 2017. In the premium smartphone segment in India oneplus captures 28 percent market share according to IDC’s latest Quarterly Mobile Phone Tracker 2017 Q3. The OnePlus continues to grow its market share in the premium smartphone market in India with 62.2 percent market share. Its maintaining the lead even over smartphone giants like Apple and Samsung in online channels.
OnePlus had captured 12 percent share of the premium smartphone shipments in India during Q1, 2017. Now the share is doubled to 28 percent in just two quarters. The brand had its best-ever quarterly sales in India in the third quarter of 2017. Almost doubling its volumes and market share annually and was the fastest growing brand in its segment.
Moreover,OnePlus 5 was the top-selling smartphone overall (above $400) with 24.74 percent share, well ahead of the flagship model from Apple and Samsung. OnePlus, an Amazon exclusive, further maintained its leadership on online channels as its volume share increased from 57.1 percent to 62.2 percent during the quarter (above $400 segment).
OnePlus grew 120 percent during Q3 2017 and debuted at No. 8 in a list of top 10 brands in India (based on value).
Vikas Agarwal, General Manager at OnePlus, said, “Our focus is on offering a premium smartphone experience and nurturing the bond with the fast-growing OnePlus community in unique and engaging ways, has helped the brand grow rapidly while creating a distinct identity. Driven by the exceptional performance of our recent smartphones, OnePlus 5 and OnePlus 3T in particular, we are humbled by the market validation as the brand became the preferred choice for the digital savvy consumers looking for a premium smartphone experience. OnePlus is committed to prioritize user experience and offer best of the technology available by continuously innovating on the software as well as hardware.”
After the successful launch of the OnePlus 5, the brand is now all set with the latest and much-awaited OnePlus 5T to be released on November 16, 2017. The buzz around the OnePlus 5T has increased due to the announcement of the launch, as the tickets for the world’s first simulcast live launch in theatres in 5 cities were sold out soon after going live. You can now register for the early access sale on Amazon.in and oneplusstore.in i.e on November 21, 2017.
