OnePlus enters the list of top 5 premium smartphone brands globally

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OnePlus – a Chinese smartphone maker which came into existence just a decade ago is now on the list of top 5 premium smartphone brands. Nowadays, OnePlus is busy in expanding its portfolio with the upcoming OnePlus 7 and OnePlus 7 Pro.

The United States and China are the major premium smartphone markets. Both the countries yield for almost 50% market share of premium phones. Other manufacturer’s in this category include Apple constituting a market share of 51%, Samsung with a 22% market share, Huawei owns 10% and OPPO with a 6% share. With the market share of 5%, OnePlus still managed to rank among the Global Premium smartphones in the Top 5.

Reasons for induction in the top 5 premium brands 

OnePlus has been offering flagship specifications and killer design at an affordable price. According to a Counterpoint report, OnePlus made an entry into the top 5 highest selling phones globally in the premium smartphones category. For the first time, OnePlus has been termed among the best premium smartphone makers in the world. The company also made a dominant position in India in the same category last year, ranking at number 2, behind Samsung with a market share of 36%. However, more efforts are required to come up in the top 5 on its home turf.

Additionally, the premium category phones carry a price tag of $400 and above. In 2018, Oppo saw a massive growth of 863% YoY increase in market share in the premium segment. Whereas OnePlus stood second with an increase of 209% in market share. Xiaomi is leading at third spot with a YoY growth of 149% in the same segment.

The Chinese companies are mending their ways by offering advanced, high-end features along with affordable pricing.

(source)

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Yash Jain is a Tech Lover and Explorer. He loves to travel to new places and make new friends. Smartphones and Gadgets Impress him the most. He has been in this field for almost 6Months and is Improving day by day. Please Share Leaks, Info and More with me Instagram - @the_yashjain

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